Last updated: 25.11.2025
This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from gemmavelvet.com (the “Site”).
Text Marketing & Notifications
By subscribing to SMS alerts, you agree to receive recurring automated marketing messages at the phone number you provided. Consent is not a condition of purchase. Reply STOP to unsubscribe. Reply HELP for help. Message and data rates may apply. View our Privacy Policy and Terms for more information.
Personal Information We Collect
Device Information
When you browse the Site, we automatically collect data about your device. This includes details about your web browser, IP address, time zone, and some of the cookies installed on your device. As you navigate the Site, we also gather information about the pages you view, referral sources, search terms used, and how you interact with the Site. We refer to this data as “Device Information.”
We collect Device Information using:
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Cookies — small data files stored on your device.
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Log files — tracking actions that occur on the Site, including IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
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Web beacons, tags, and pixels — electronic files used to understand how you browse the Site.
Order Information
When you make a purchase or attempt to do so, we collect:
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Name
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Billing and shipping address
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Payment details (excluding credit card numbers)
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Email address
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Phone number
We refer to this as “Order Information.”
Definition of Personal Information
“Personal Information” in this policy refers to both Device Information and Order Information.
How We Use Your Personal Information
We use Order Information to:
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Process your orders (including payment, shipping, and providing invoices/confirmations)
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Communicate with you
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Screen orders for potential fraud
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Provide information or advertising relating to our products, based on your preferences
We use Device Information to:
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Improve and optimize the Site
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Generate analytics on how customers browse and interact with the Site
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Evaluate the performance of marketing campaigns
Sharing Your Personal Information
We share your Personal Information with third parties to help us operate the Site and fulfill your orders.
For example:
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Shopify powers our online store.
Learn more about how Shopify uses your data: https://www.shopify.com/legal/privacy -
We use Google Analytics to understand how customers use our site.
Learn more: https://policies.google.com/privacy
You may opt-out here: https://tools.google.com/dlpage/gaoptout
We may also share your information to comply with laws, respond to legal requests, or protect our rights.
Behavioural Advertising
We use your Personal Information to show you targeted ads or marketing communications we believe may interest you.
To learn more about targeted advertising, visit:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work/
You can opt-out using these links:
You can also opt-out of many services via:
http://optout.aboutads.info/
Do Not Track
We do not alter our data collection practices when a Do Not Track signal is received from your browser.
Your Rights
If you are a European resident, you have the right to:
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Access the personal information we hold about you
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Request correction, updating, or deletion
If you would like to exercise these rights, contact us using the details below.
We also process your data to fulfill contracts (for example, to ship an order) or pursue legitimate business interests. Your data may be transferred outside Europe, including to the United States and Canada.
Data Retention
When you place an order, we keep your Order Information for our records unless and until you request deletion.
Changes to This Policy
We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons.
Minors
The Site is not intended for individuals under the age of 16.
Contact Us
For more information about our privacy practices or if you have questions, contact us via our Contact Form.